Microsoft 365: More Power to You

Microsoft 365 apps like Word, PowerPoint, and Excel are staples at work. With the launch of Copilot, Microsoft’s powerful AI assistant integrated across the suite of apps, the brand aimed to show millennial AI optimists how they can now power up their personal lives too. My partner, Jessica Ercanbrack, and I created the More Power to You campaign. The campaign resonated deeply with the target audience and performed exceedingly well. Its success led Microsoft to extend the campaign, returning to us for the next phase.