Maui Jim: Chase the Sun

Maui Jim sunglasses provide ultimate UV protection, protect against the harshest glares and enhance colors. Without these features, go-getters miss out what a day in the sunshine can offer. My AD partner and I created the Chase the Sun concept, a campaign complete with OOH, video scripts, activations and social ideas that show how Maui Jim sunglasses let its wearers make the most out of sunrise to sunset.

Art Direction: Annie Lee